This entry is part [part not set] of 3 in the series Real Time & Real Real Relevance - The Modern Analog Web vs. A Real Digital Intranet

 

I see it everywhere I look on the web.  But I know what to look for.  Most people just don't realize the plain and simple truth that Targeting Web Shoppers to display advertisements to them is NOT only Invasive, but it creates an entirely dangerous and costly environment for everyone using the web.  Doesn't it make more sense that Consumers are Searching for businesses online so it should be Merchants Information that is consistently tracked?  Can you image, surfing the web and finding exactly who or what you were looking for in seconds?

adfor-us-solution-targeting-merchants-by-proximity-2-with-ballons-white-bk

 

One of the most elusive topics in the world today-- We lay it out for you inordinately simple-like, so you'll discover what very few have been unable and/ or unwilling to grasp. We summarize and break down just how much of your hard-earned cash, the real danger and security holes created and the complete invasion of privacy for the sake of THEIR PROFITS in this 5 page Mayhem Marketing Overview Series.

On this page, we'll lay out just How much of your precious TIME is being stolen from all web users who Search & Browse the web.  

The Duper Information Highway 

VS

The Super Information Runway

The list to the right will be discussed fervently in The Real Digital, Real- Time, Real Relevance, Real World Article Series that begins on this page.

The AdFor.US/Solution to rid the web of #marketing mayhem will clear a path for Real Digitization and the promise of efficiency well beyond the capability of the current 'modern' advertising supported web. Because AdFor.US is an Emergent Evolution, we'll [Further] discuss how the current 'modern' web is extremely limited and perpetuates an agenda of disorientation, division and duplicity where relevant information itself takes a backseat to prosperous 'clicks', 'views', 'impressions', etc. 

Web users have grown so accustomed to performing multiple additional searches (for the same originating question) & / or making the calls to multiple online merchants or even visiting the stores in real life to 'CONFIRM' the information they've found on the web- AND STILL, for the reasons outlined in this series, we tend to disassociate these explicit time expenditures as real world costs inclusive of these searches.  

Other explicit costs typically ignored are: Additional signups (leading to spam and intrusive privacy concerns), expired /outdated information (leading to a defamation of a Brands character [but not the offending algorithms' character]), even that the information originators can easily be disguised or forged (leading to real security and hardware concerns). Indeed, upon consideration, these impediments are significantly more expensive than any of us realize. 

Time may be the most valuable, unreplentishing commodity on Earth and Web Publishers Obfuscation of Relevant Information is Stealing Time from ALL of  US.  

To begin to fathom The AdFor.US/Difference between the 'modern' Analog web and a Fully Digital web, first we need to identify WHAT Search Costs are and WHY they obliterate the possibility of a Real-Time & Live Digital experience. 

 

Real Digitization

  • Real Time Distribution

  • Real Proximal Content

  • Real World Response & Reiteration

  • Real Proof & Identification of Publishers

  • Real Ease of Access / Use

  • Real Optimization / Standardization / Equalization

  • Real World/ Digital Office Tools

Bad Irrelevant Searches

Search Engines are designed to maximize clicks to highest bidder advertisers

A Search Cost is a cost that is associated with acquiring information about a product (and in our case, a service and / or an activity). This can be a literal cost in the sense of money that must be paid to find information (such as merchant operators paying to get their content in front of web users), but it can also be a cost such as time or energy spent searching. The lower the search cost, the easier it is for a consumer to get product information.   When search costs are low, product costs tend to be similar from different merchants.

Certainly the fact that web shoppers can easily look up products, services & or activities and events and get information about them just by lifting a finger and clicking some links seems like the ultimate minimization of Search Costs. It is very easy to see why the general consensus of web consumers is that they are getting the best or fairest value despite multiple searches across a myriad of channels. 

Stay on this page and read more about specific examples of how the websites you use every day are actually pushing you around the content you are seeking in the effort to garner more clicks from you to show you more advertisements and/or to get you to divulge your private information.  Intentional obfuscation is even more common in the web world than the digital world.

Or

You can view our sister website (SaveIn.US) where we specify and divide how Search Costs are high for both Web Users & Community Web Operators. This site is older, but it provides some comprehensive examples of deliberate obfuscation by the very publishers that all of us Visit or Search to 'find' each other.  Click- Firing Google- It's us vs THEM - You are going to be utterly surprised how the web is costing you more than you can fathom.  Note- You'll find all of the SaveIn.US info on this domain (and a lot more), however the information on the SaveIn.US domain is on 3 pages instead of the 10+ pages here.   For an even older 1 page version go to our information Hub- The Real Time it takes us to find information of Real Relevance to us in the Real World that is pertinent to us right now- is REALLY RIDICULOUS!  (but be sure to come back here to donate 😉

 

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